DESIGNER

Aiden Chipres

PROFILE/DESCRIPTION

"Wings when you need them"

Red Bull is trying to sell their energy drink and show that their drink is the best there is. quality and quantity.

pitch: Think about how people actually feel at a bus stop. They’re tired, a little bored, probably checking their phone, just waiting around.This ad taps into that exact moment. Instead of trying to grab attention with something random, it reflects what’s already happening, low energy, slow mood and then flips it. The second Red Bull comes into play, everything changes brighter, faster, more alive.

the target audience is 18+, commuters, students, and regular people looking for energy in their daily routines. Red bull is shooting for a goofy, amusing bus ad to make you laugh.

GOALS

• Make Waiting for the bus feel less boring and more fun
• give people small energy boost during a slow or stressful part of their day
• help commuter feel seen and entertained instead of ignored ads
• turn a normal, boring routine into a good experience
• make people smile, laugh, or feel a quick sense of excitement