DESIGNER

Ning-Kit Tang

PROFILE/DESCRIPTION

At Yogurtland, #1 You Rule! At Yogurtland you rule the portions, the choices and the scene. #2 Keep it Real! Those are real ingredients in your yogurt! #3 Flavor Innovation! Pushing the boundaries with exclusive flavors & amazing discoveries. #4 Functional Food! Calcium, vitamins, probiotics and live active cultures all doing some good. #5 Exotic Finds! We search the globe for exotic flavors and ingredients. #6 Rockin’ the Classics! Classic treat flavors without the guilt. “Yogurtland believes control, choice and creativity should always be in the hands of our guests – and this is the heart of the Yogurtland experience.” <- quoted from yogurtland homepage At yogurtland, you decide what you want, how you want, when you want, where you want, and who want to share the delicious, exotic, healthy treat with. (If you want to enjoy all by yourself, it’s perfectly fine, too!) Here, there is no limit! The guiltiness from eating too much ice-cream is not included~ Yogurtland is a leading brand in the self-serving yogurt industry. With our dream to spread this fun and enjoyable treat, our Yogurtland team is working hard to expand and reach more people. Our scene is basically a store filled with yogurt machines of different, unique, delicious flavors, and a topping counter full of all sorts of toppings from chocolate chips to fresh cut strawberries. Our customers choose their own serving bowl (large or small) and fill it with their desired yogurt and toppings. Then our employees will weigh the bowl and content, and the price would vary directly with the weight. This is a great aspect of our company! The price of the yogurt varies with its ounces! There are no limits to the serving size and cost! Customers can get a small serving for a lower price, or a large serving for a higher price (but still fair, nonetheless). We’re also a green company! The napkins we provide are made from recycled materials and the spoons could be reused if people desires to do so. Thus, when people are looking a healthy, decent sized, and enjoyable treat for a fair price, they should come visit Yogurtland!

GOALS

I want people to know that yogurtland’s yogurts allow people to express their creative freedom. Yogurtland is a fun, lively place for people to create their own desired treat and to try new ideas. This product should be associated with yummy-goodness and content feelings. “We provide the ingredients, You choose the Mood!” Bright, cheerful, simple colors. Simple, natural designs. Great variations. Bold, stands out! Capture your attention! “Healthy” looking. Concept 1: A photo portraying a scene; people enjoying Yogurtland yogurt at any time, doing anything. One could be one person, enjoying a cup of yogurt alone while reading inside Yogurtland, and it is raining outside. Another could be set during a sunny afternoon, with a bunch of friends eating yogurt as they hang out. The third could be set at a night scene, with a family of old and young eating yogurt together as a after dinner dessert. Concept 2: Images of various ingredients all laid out. Then add the slogan and brand. Each poster could be different ingredients that portray a certain theme. Exp: Hawaii style (guava, pineapple, coconut, nuts)