DESIGNER

Scarlett Collier

PROFILE/DESCRIPTION

It is a yogurt company that cares about the health of consumers. They’ve changed their yogurts to have less sugars, use natural flavoring, and be in different forms to consume it. Yolpait originally started in France. It’s headquartered in Minneapolis Minnesota and was created in 1965 with a group of six dairy co-ops. 

GOALS

I want people to look at the ad and think that Yoplait is a healthy option to eat causing them to be more likely to purchase it.

TARGET AUDIENCE

060619CA, 04019Arizona, 32003Nevada, 53053Washington (all of these are places that have a good population of people who have kids and tend to eat more healthy options)

BRAND CHARACTER

Brand Advantages: Variety

Brand Attributes: Customer experience

Brand Experience: Product quality