DESIGNER

Sean Vorhis

PROFILE/DESCRIPTION

I’m advertising to the cities of Albany, Two Oakland Locations, Pleasant Hill, Pleasanton. Zachary’s Chicago Pizza serves deep dish pizza. Zachary’s Chicago Pizza is known for making pizzas with high quality ingredients of both the deep dish and thin crust variety. Zachary’s has been honored with over 225 ‘Best Pizza’ awards. Zachary’s was founded in 1983 by Zach Zachowski and Barbara Gabel. Their employee ownership program began in 2003 via an ESOP (Employee Stock Ownership Plan).  Through the vision of their founders, Zachary’s is now a 100% employee owned company. Their employees are their only investors, and their people are the heart and soul of their business. They have a diverse, talented group of dedicated employees who have been loyally making and serving the Bay Area’s best pizza for 40 years. The counties I’m targeting are the Alameda and Contra Costa Counties. 

 

• Brand advantages: delicious deep dish pizza with quality ingredients, baked by employee owned and operated companies so you know that each pie is made with care. 
• Brand attributes: employee owned, organic fresh quality ingredients, Quintessential Bay Area.
• Brand experience: Delicious, great quality cheese, crunchy crust, amazing sauce with tasty spices, perfect pepperoni, and an enticing smell that is sure to bring customers in from all around.

GOALS

I want people to choose Zachary’s over the other options, I want people to think Zachary’s when they desire pizza.