DESIGNER

Eric Tsai

PROFILE/DESCRIPTION

The purpose of this project is to make a poster promoting Zachary's Chicago Pizza using the brush or blend tool. Zachary's Chicago Pizza is a small pizza chain in the San Francisco Bay Area that serves Chicago-style deep dish and thin crust pizza. They are especially known for their deep dish variety. They have four stores located in Berkeley, Oakland, San Ramon, and Pleasant Hill.

GOALS

The goal of my design is to make people want to go to Zachary's after seeing the poster. First I tried to make the pizza appear appealing to eat. The association of their logo with things like pepperoni, olives, and crust on delicious pizza promotes the store and their pizza through their trademark logo. The simple design composed of just a pizza made out of logos makes the message of pizza and Zachary's clear.