DESIGNER

Callum McBride

PROFILE/DESCRIPTION

Zoonies candy shop.

Candy shop located in Lafayette, my dad knows the owner. Very cool vibe, similar to willy wonkas chocolate factory. They sell almost every type of candy by the scoop of wrapped plus ice cream.

GOALS

milar to willy wonkas chocolate factory.

brand advantages:

-unique display

-hard to replicate theme

-creates memories you can't 

brand attributes:

-Candy theme

-entertaining for kids

-movie playing inside store

brand experience

--fun

-entertaining

-sweet